Wednesday, June 3, 2015

Case Study 4 - If there is no demand, create it

The simple laws of economics tells us when the supply is low, the demand increases. But Assam seems to be an exception in this regard as when the supply is low, the people seem to stop consuming all together. For example the supply of dairy products in low but this further drives down the demand. Similar is the case of mushrooms. Mushrooms have been a rare cultivation in SeSTA’s intervened villages. There has been just one of the associated farmers currently cultivating Mushrooms and his story so far is nothing less than astonishing.

Manoranjan Barman from Kashikotra has been gifted with good farming skills. He has always produced more Paddy than any of the other farmers and has the maximum productivity (10 tons per hect) in whole of Chirang. He cultivates the crops using SRI technique by the book which was introduced to him by SeSTA in 2008. SeSTA gave him a platform to link with the local Agriculture District Office to obtain all the support for implementing SRI. Looking at his impressive figures, he has received DC Kajalgaon, Bololand and Kokrajhar awards for the Best Farmer. SeSTA had recognized his talents and has used his assistance in giving training on SRI practices to many SHG groups and influencing close to 300 farmers to implement SRI method of agriculture.


Upon his constant journey of learning, he was introduced to Mushrooms from the Kisan Vigyan Kendra. The idea impressed him and they provided him with the Spons, the bags and Paddy straw to initiate the Mushroom cultivation. He did initially face certain problems in the downstream value chain, as there was not much demand for mushrooms. Hence the price offered to him for Oyster Mushroom ranged around Rs 100/Kg compared to Rs 400-500 /Kg in Guwahati. But facing these challenges head on, he not only managed to sell off his entire harvest but also create a good demand of Mushrooms throughout the village. He earned more than Rs 1 lakh after selling off his first cultivation of Mushrooms.

Manoranjan with his Mushrooms
Manoranjan is not only successful in his Mushroom cultivation, but he has also been actively involved with SeSTA in providing exposure to the technique. He has given trainings on Mushroom cultivation in close to 9 SHGs associated with SeSTA in Nalbari, Asrabari, Garubhasa, Runikhata, Bamungaon, Basugaon etc. “1 Kg of Spon yields close to 6 Kgs of dried mushroom. Moreover, to start the cultivation, you just need Spon (Rs 150/KG), 8 bags (Rs 8/bag) and Paddy straw (Rs 30-40). If the demand of mushrooms increases in future, we will surely get a better price than Rs 100-150 that we get for oyster mushrooms now” said Manoranjan. SeSTA’s executives have also been spreading awareness on Mushrooms as a possible source of income and it has been kick started in Kadamtola block of Chirang. Although the marketing is a big concern for Mushrooms, but once the supply kicks in, the prices are sure to adjust compared to the levels in Guwahati and other districts.

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